In 1979 Rudolph Laschinger established a facility to smoke trout at the Birkenthal trout farm in the forest of Bavaria. The company grew but Laschinger was also interested in the ‘king of fish’, the Atlantic salmon (Salmo salar). In Norway, he learned about breeding and raising these salmon. Soon he was granted a licence for his first salmon farm and successfully grew the business.
The 1990s brought further expansion. Laschinger acquired salmon farms on the Shetland Islands of Scotland and on the Atlantic coast of Ireland. By now, Laschinger had become the brand name in Germany for premium salmon products.
In 2007, the Laschinger company joined Morpol, the world leader in smoked salmon. This greatly strengthened and extended the range of products offered under the Laschinger brand. In 2013, Marine Harvest, the world’s largest producer of Atlantic salmon, acquired Morpol together with Laschinger Seafood. This move brought together world leaders in salmon breeding, farming, processing, smoking and further processing. The combination enabled the companies to apply an unbroken value chain focused on quality, sustainability, reliability, food safety and value for money. Control was further enhanced when Marine Harvest invested in producing its own salmon feed.
In 2017 Marine Harvest acquired the Gray Aqua Group and Northern Harvest. Mowi Canada East was established.
In 2018 Marine Harvest was rebranded in Mowi and was launched as the brand Mowi in 2019.